e-Buyers: Finding, Representing & Transacting

Buyer Brokerage - Buyer Agency - Online Buyers - eBuyers - Internet Buyers

Change itself and the resistance thereto is frequently under- estimated. However, the Internet has created a permanence of change within the "Old Economy," moving faster, informing more and above all promising to create cost savings. It is so big that it has already spawned a new language of its own, became a major recreational activity, launched new magazines and even prompted government intervention.

e-Buyer is a new six-hour course created by Stefan Swanepoel and Tom Mitchell (RealSure, Inc.) on behalf of the Real Estate Buyers Agent Council (REBAC). The goal is to assist Realtors® to advance to the next technology knowledge level and to discover the journey of conducting real estate business online. The course assumes that Realtors® have already mastered the basics of a personal computer and the Internet as well as already have a website and email. e-Buyer builds on that by focusing on helping Realtors® to better understand and prepare themselves to find, communicate, represent, market to and ultimately transact business with, the new emerging online home buyer.

e-Buyer was unveiled in November 2001 at the National Association of Realtors® International Business Conference in Chicago and will be offered nationwide by REBAC in 2002.